SEO Services in New Zealand and Australia

Google SEO

Ranking on Google isn't luck. It's a process.

Food&Me's SEO service follows the same structured process used to rank sites in any competitive industry — applied to what actually gets a restaurant found: local search, your Google Business Profile, and the pages hungry customers land on right before they order.

6-stage SEO process

Monthly Reporting cycle

Local-first Search strategy

What Is SEO?

Making sure Google actually recommends you

Search Engine Optimisation, or SEO, is the ongoing work of making your website easier for search engines like Google to find, understand, and trust — so when someone nearby searches for a restaurant like yours, your site shows up near the top of the results instead of buried on page two.

It covers everything from the technical health of your site, to the words on your pages, to how other reputable sites reference you. None of it is a one-off fix — it's a process that compounds over time, which is exactly why we run it as a structured, repeatable cycle rather than a single project.

Puts you in front of local customers

Most people searching for a place to eat pick from the first few results — SEO is how you become one of them.

Brings in customers without paying per click

Unlike ads, rankings you've earned keep bringing in traffic without an ongoing cost every time someone clicks.

Builds momentum instead of resetting

Every improvement compounds — traffic tends to grow steadily rather than disappearing the moment a campaign ends.

Builds trust before they've even visited

Ranking well signals credibility — most customers trust a business Google recommends over one they've never heard of.

Tools we work with Google Search Console Google Analytics Google Business Profile SEMrush PageSpeed Insights Screaming Frog Ahrefs Elementor Ubersuggest

The Process

How we get you ranking

A repeatable six-stage process — not a one-off fix — built around what's actually moving the needle for your rankings.

Website Audit

We start by auditing your site end to end — accessibility, indexability, on-page structure, content quality, off-page signals, and backlink health — and turn what we find into a clear, prioritised checklist of fixes.

Keyword Research & Strategy

Next, we identify the search terms most likely to bring in real customers, and estimate the traffic you could realistically capture by ranking for them — so your SEO strategy is built around clear, measurable targets from day one.

Keyword Research and Strategy stage illustration

Competitive Analysis

We look closely at what's already working for competing restaurants in your area — their strategies, their strengths, their gaps — to find the openings where you can realistically outrank them.

On-Page SEO

From there, we optimise what's actually on your site — metadata, page content, images, and video — tuned to improve both search rankings and how visitors experience your pages once they land.

Off-Page SEO

We build your site's authority beyond your own pages too, earning quality backlinks and mentions from reputable, relevant sites within the hospitality space.

Reporting & Data Analysis

Each cycle, we review real performance data from Google Analytics, Search Console, and SEMrush to see clearly what's working and what isn't — then feed those insights straight back into the strategy.

Reporting and Data Analysis stage illustration

Then we go again. SEO isn't a one-time project — every reporting cycle feeds back into the strategy, and we revisit earlier stages to keep rankings climbing over time.

Explore more in Food&Me ecosystem

Complete solutions for every restaurant

Frequently Asked Questions

Professional SEO makes your business easier to find and more appealing to people already searching for what you offer. Ranking higher brings in more organic traffic, which tends to convert better than one-off paid clicks, and it builds credibility too — customers naturally trust a business that shows up near the top of the results.
Read more →

A proper SEO package starts with a thorough audit of your site to uncover technical issues, content gaps, and keyword opportunities. From there, the strategy is built around your specific business and market — not a generic checklist — followed by the ongoing content, technical, and tracking work that keeps improving your rankings over time.
Read more →

Cost depends on your business size, how competitive your market is, and how much work is needed. As a general guide, foundational setup — research, on-page fixes, technical work, and planning — often starts around NZ$3,000 + GST, which covers the initial groundwork to get your site properly optimised.
Read more →

SEO can absolutely move your rankings, but it's a gradual process rather than an instant fix. Even Google's own guidance notes that changes can take anywhere from a few hours to several months to show up — realistically, expect a few weeks before you see any movement, and three to six months for more significant results depending on competition.
Read more →

Good on-page SEO means optimising each individual page — both what a visitor sees and the code behind it — so it ranks well and earns relevant organic traffic. That includes clear titles and headings, well-structured content, fast load times, and making sure the page genuinely answers what someone searching for it actually wants to know.
Read more →

Rankings alone don't tell the full story. A proper view of SEO success looks at visibility (where you rank and for what), traffic (how many people actually arrive from search), engagement (how they behave once they land), and conversions (whether that traffic turns into calls, orders, or bookings).
Read more →